I am a Product Manager and Digital Marketing Strategist with a Bachelor’s degree from BITS Pilani and currently pursuing a Master’s in Management Engineering at KU Leuven. A bibliophile, startup enthusiast, and hobby filmmaker, I bring creativity and a passion for problem-solving to everything I do.
I have experience in startups in the ed-tech and e-commerce domains, focusing on product management, strategy, marketing and fundraising. I have led growth initiatives, managed cross-functional teams, and solved complex challenges effectively.
My expertise lies in combining technical skills with strategic insights to create impactful solutions. I excel in building scalable systems, streamlining operations, and delivering data-driven results that drive business growth.
| Project / Role | Organization | Role |
|---|---|---|
| Designed and implemented an automated payment framework for Repos Energy, a pioneering fuel e-commerce startup. The framework supported multiple payment methods, including UPI, cash, and cards, streamlining transactions for both sellers and buyers. It efficiently managed upfront payments, refunds, and dynamic invoice recalculations. In cases where the delivered diesel quantity was less than the initial order, the system automated refund processes, enhancing operational efficiency and reducing manual intervention. This innovation cut settlement times for sellers from 72 hours to just 24 hours, significantly improving cash flow and user satisfaction. | Repos Energy (Fuel e-commerce startup) | Product Lead |
| Collaborated with an external UI/UX agency as the single point of contact (SPOC) to lead the redesign of Repos Energy's customer app, seller app, and websites. Managed end-to-end project coordination, ensuring that all required functionalities were clearly communicated and seamlessly integrated into the designs. Maintained regular communication with the founders to align project milestones with strategic goals, delivering an enhanced user experience across all platforms. | Repos Energy (Fuel e-commerce startup) | Product Lead |
| Established comprehensive tracking systems with GA4, GTM, and Meta Pixel. | Tealbox Digital (Digital Marketing Consultancy) | Ad Ops Specialist |
| Led a key project to enhance the in-app search match rate by 20% for this ed-tech platform targeting Tier 2 and Tier 3 cities. Designed an algorithm to handle multilingual queries and non-perfect spellings, improving relevance and accuracy. Developed a hierarchy-based approach by categorizing keywords into buckets like subject, class, teacher, topic, or chapter, and assigning dynamic weightage to prioritize key elements in search terms. This robust system ensured more relevant search results, significantly enhancing the user experience for a diverse audience. | Doubtnut (ed tech startup) | Product Management Intern |
All Other projects and details can be found in my resume : Resume
If you would like to connect, reach out on LinkedIn or via mail.